Political Spin Campaign – Essendon Drug Scandal

Tasked with analysing a PR spin campaign that was ineffective – I, in collaboration with a group, created a reformed political spin campaign that aimed to right the wrongs and target the public image of the organisation in a more successful manner.

We chose Essendon, the AFL club, in the midst of the doping scandal. Below are links to two separate presentations, the first analysing the stakeholders and players involved and the second as a pitch to the hypothetical ‘Essendon players and professionals’ as to how we as a PR team will handle the crisis management.

These presentations received high distinctions.

Presentation One:

Slideshow:

comu3222-essendon-presentation

Script:

comu3222-presentation-one-script

 

Presentation Two:

Slideshow:

comu3222-essendon-presentation-2

Script:

comu3222-presentation-2-full-script

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