Client: Subway Surf Series – Blog Post

From Grommet to Girl Power:

Laura Enever Gets Psyched for the Subway Surf Series

We’ve slip, slop, slapped and are getting keen to witness the kids’ fire up for even more Subway Surf Series comps around Australia. The Bells Beach and Cronulla events began the series with a smash as the Subway Surf crew now heads for Avoca, NSW for event three of seven on the 4th – 6th March 2017.

The future pros of Aussie surfing are pumped to gain the support of so many of their role models this year, like our ambassadors and Aussie surfing legends Jared Hickel and Laura Enever.

India Robinson, Pro Junior Champion of the Subway Surf Series 2016 said that she’s psyched with the growth and level of support shown at the Surf Series each year.

“It’s really cool that Subway is supporting all of us Australian juniors and bringing heaps more events to Australia,” Robinson said. “And their cookies are really good!”

We totally feel Robinsons’ cookie loving vibes, and Laura Enever is also on our wave length (pun intended). But for our fave Aussie Champion and surfing girl-power pro, eating fresh and healthy with the occasion cookie treat is a big part of her lifestyle.

Enever describes how her balanced fresh and healthy diet, both in competition season and throughout off-season is key to helping her remain in top form.

“That’s why subway is the perfect fit for the surf series,” Enever said. “They just promote eating fresh and being healthy and that’s exactly what all of these kids here are doing.”

Currently in her sixth year as part of the WSL Women’s World Tour, Laura Enever talks about how her own persistence, an abundance of competition opportunities and her passion for the sport in her junior years propelled her into a future of smashing boundaries and living her dream.

The two time World Junior Champion is stoked to be supporting the next generation of talent in what has become one of the most prestigious junior comps in Australia. She loves that the competition provides a platform for the young surf stars to grow within their sport all across Australia.

With the Subway Surf Series forming a part of the WSL Australasian Junior Qualifying Series (JQS), the winning athletes will score an opportunity to compete for a highly sought after world title at the World Surf League Junior Championships in 2018.

As part of the ‘Pathway to Podium’ program developed by Surfing Australia, earlier comps guide the kids through competitions that support their skills at all ages and levels.

With this exciting potential for career growth at a junior level, Evener describes how she’s thrilled to see not only the sheer volume of young skill at the Surf Series, but the amount of roaring talent by the girls hitting the waves.

“When I first started surfing I competed in boy’s events. So to see so many girls in the line-up now makes me so happy. I’m very grateful to Subway for giving this opportunity to the future generations. The standard is just incredible, the kids are absolutely ripping!”

So wack on those sunnies and keep your eyes peeled over the next few months, the future of Australian Surfing may be right in front of you – and we’re so pumped to help them on their way!

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