P4 Group: Blog Content

A variety of blog posts written for the P4 Group webpage/blog

Best ways to grow your online presence: using data!

In this day and age, social media is an integral influencer in the growth of consumer communications. But how are we supposed to know that what we are doing online is working?

Sure, we could note down each like or comment, follow or re-tweet – but there is a plethora of platforms that do that work for you – allowing our social media presence to be analysed in more ways than one.

So how do you make sure that your online presence ensures your brand is present in the popular online brand economy?

 

  • Find an online analytics software page – that suits you!

With endless webpages offering analytical approaches, each has its niche. From media statistics and social media data visualisations to the analysis of patterns and trends – find what suits you, your company and the mission of the brand.

 

  • Keep the controller of online content consistent

By keeping the creative minds behind social media posts constant, they can gain insight into the successful trends and maintain a consistent voice, image and style for your online platforms. Whilst this may not always be possible – keeping incoming social media officers trained in the same way will allow your office online aficionados in the know-how.

 

  • Check the data on the social platforms themselves!

Most social media platforms provide data analytics for your individual accounts already! By keeping track of these individual trends you can see the demographics each platform is reaching and tailor your content, styles and imagery to suit the consumers.

 

From comparing data or which style of social content receive the most interaction to the demographics of the consumers and which posts encourages clicks onto more content.

Remain informed and allow your brand to grow, review social media plans and establish a media presence which gets you noticed!

A blog post by Meg Gillespie at P4 Group.

Have you got any tips and tricks to keeping track of your online influence? Leave a comment and let us know!

Best ways to keep track of your social media analytics

In this day and age, social media is an integral influencer in the growth of consumer communications. But how are we supposed to know that what we are doing online is working?

Sure, we could note down each like or comment, follow or re-tweet – but there is a plethora of platforms that do that work for you – allowing our social media presence to be analysed in more ways than one.

So how do you make sure that your online presence ensures your brand is present in the popular online brand economy?

 

  • Find an online analytics software page – that suits you!

With endless webpages offering analytical approaches, each has its niche. From media statistics and social media data visualisations to the analysis of patterns and trends – find what suits you, your company and the mission of the brand.

 

  • Keep the controller of online content consistent

By keeping the creative minds behind social media posts constant, they can gain insight into the successful trends and maintain a consistent voice, image and style for your online platforms. Whilst this may not always be possible – keeping incoming social media officers trained in the same way will allow your office online aficionados in the know-how.

 

  • Check the data on the social platforms themselves!

Most social media platforms provide data analytics for your individual accounts already! By keeping track of these individual trends you can see the demographics each platform is reaching and tailor your content, styles and imagery to suit the consumers.

 

From comparing data or which style of social content receive the most interaction to the demographics of the consumers and which posts encourages clicks onto more content.

Remain informed and allow your brand to grow, review social media plans and establish a media presence which gets you noticed!

A blog post by Meg Gillespie at P4 Group.

Have you got any tips and tricks to keeping track of your online influence? Leave a comment and let us know!

 

Mistakes don’t matter: it’s all in how you handle them!

Whether applied to an individual or an international corporation, there is a long history of big brand blunders that scattered the media through the years. Even with a crisis plan, these organisations and individuals struggled to turn around the negative image that was subsequently created. But with a proper ‘crisis management’ team, these companies could’ve gone from Lindsay Lohan to Kate Middleton in no time at all – not only saving the brand, but empowering them.

Do not lie.

The media can spot a liar from a mile away and the consumer values honesty.

Identify the fault.

If an error was made, own it and ensure you detail how it came about and how it will be resolved.

Redirect or Reimage.

Whilst the negativity may seem overpowering right now, there still lies power in doing good things. Create a charity media event, fundraise without profit, encourage staff or an ambassador to work with the community. This reminds the online media world that we’re all just people, mistakes may be made sometimes but that we’ll work together with our community to create mutually beneficial change.

If showcasing the positivity of your brand is not a positivity – reimage it! Sometimes an image overhaul can change a company from the core, all for the better. Start afresh and focus on the future and working towards a community driven goal.

Just keep going.

Don’t give up! When the going gets tough, the tough just keep on working. Professional work ethic will only further encourage the positivity of your brand – our consumers recognise hard work, just as we do.

 

A blog post by Meg Gillespie at P4 Group.

 

Do you have any positive brand re-imaging stories or tips? Leave us a comment!

 

Top Five Faux-Pas’ of Brand Events

(And how to make sure they never happen!)

The media and guests at your event attend dozens of launch parties, press conferences and brand events each year. Yet these common mistakes can often limit the success of the occasion.

Venue to guest ratio.

There is nothing worse than arriving to an event, to find yourself either; in a large space with only a handful of people or amongst a swarm of instagrammers in a tiny bar. Make a guest list and choose a venue to suit the theme, your brand and the anticipated number of guests.

Limit the ‘exaggerations’

When writing event press releases, often the authors become a tad over enthusiastic and describe their brand affluently and overzealously.

But there is a powerful difference between confidence and arrogance.

Too much pride can deter a journalist, whilst warranted self-assurance and poise can encourage media attention.

What’s in a name?

The power of presence can take your event from unspoken of, to trending on twitter in one flash of a hashtag. But there is a fine line between featuring that big brother contestant from 2003 and bringing in a personality that will not only invite attention based on the trends of today, but aligns with the image and philosophy of the brand.

Remember the purpose (and hashtag about it!)

Whilst it is important to encourage guests to have a good time, they also have to be informed. Have a speaker or an MC, provide a pamphlet or goody bag upon entry, have a screen/projector showcasing your product, company or brand and create a unique hashtag! The media is there for a reason and they need information to get their job done. A hashtag will allow journalists to see all associated online content prior to, during and after the event. All whilst promoting the brand itself through social media posts from the occasion itself.

A blog post by Meg Gillespie at P4 Group.

Do you know any other common event errors? Leave us a comment!

 

Other blog topics pitched to P4:

P4 Blog Topics

  • Best ways to keep track of your social media analytics
    1. Online analytical programs, consistent social media officer, social media platforms individual data and statistics
  • Better Together: How making industry partnerships can strengthen your brand
    1. Broader audience, similar consumers, strengthen image through association
  • It’s all in the image: first impressions matter!
    1. Consistent colours and style, proper grammar and spelling, clear and professional imagery, strong graphic designs.
  • The Ins and Outs of Successful Social Media
    1. Make connections, offer incentives, engage with interests of audience, maintain aesthetics, keep to a (well thought out) schedule, cover all of your bases, hyperlinks are your friend.
  • People power: how a cohesive team can revolutionise the process
    1. Strong communication lies in assertiveness, flexibility, supportive practices and open creative communication.
  • Mistakes don’t matter: it’s all in how you handle them!
    1. There is a long history of big brand blunders – that with proper ‘crisis management’ could’ve not only saved the brand, but empowered them.
  • Making the most of the media
    1. How to work WITH journalists towards mutual benefit
    2. Keep in touch with contacts, network, provide exclusive interviews – create situations that benefit your brand and your media contacts.
  • Top Five Faux-Pas’ of Brand Events (and how to make sure they never happen!)
    1. Venue to guest ratio, limit the ‘exaggerations’, provide aesthetic photo opportunities, ‘what’s in a name’ (celeb or well-known guest presence) and remember the purpose.
  • How to wow the press
    1. Be different, have a cause, partnerships provide press power, human interest, provide opportunities for exclusive interviews.
  • How to make your event matter (and your brand!)
    1. Showcase event on online calendars, work with press for pre-event and post-event stories, have an ambassador, keep is short, sweet and informative.
  • Can corporate still be creative?
    1. How your office environment can instigate imagination
  • How to go from ‘uni student’ to ‘professional communicator’.
    1. Experience, opportunity, adapt.
  • Creating a self-brand (without the image of self-obsession)
    1. Consistency, a cause, an angle and a story.
  • The power of PLACE: how travel can boost a brand
    1. Whether locally to suit your brand, or taking your products/goods/services global – people identify positivity with their experiences of travel. The power of association can tie together your brand and the beauty of ‘place’.
  • Methods to make those professional New Year’s resolutions last!
    1. Set deadlines, review and reflect, plan.

 

 

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